Three women
one form of art

A story of love and fantasy lasting more than fifty years this is the story of the jewelry designer Hedy Martinelli. A story that began between Belgrade and Zagreb up to an “art workshop” of precious antique jewels in Italy. Hedy, in Rome opens an Art Decò jewelry boutique in 1975, where her imagination plays and re-creates, in accordance with international trends and with the desires of the “new” Italian woman. By now the sleeves of dresses have shortened, so her bracelets are born for a strong woman, a woman who works. Women’s lifestyle and habits have also changed. Hedy assembles different materials: steel and gold, iron, platinum and silver. Each piece is strictly made by hand, unique and one of a kind. She loves colors and luxury and this combination is the basis of her business. All the Travels around the world this is her first inspiration, and she collects everything: shoe buckles and boxes with precious details.
In the 70s, 80s, Rome enjoyed a period of great culture and wealth, in the Hedy Martinelli boutique you can meet an international clientele, Marcello Mastroianni gives jewelry to Deneuve Anita Eckberg wears her bracelets. “Once” says Hedy: “Diane Vreeland, the director of the Metropolitan comes to me, to go up to the show room there are stairs, she is injured, she can’t go up, I have to go down and show her my latest creations on the stairs”. The new showroom is in Via Fontanella Borghese 62, in the heart of Rome. By now the difference between evening and daytime jewelry has become more subtle, but the tendency to create pieces that enhance the personality of the wearer is stronger. Its colliers illuminate the necks of the models who show for Gianfranco Ferrè, Versace, Armani and Capucci. Sergio Leone, for the film “Once Upon a Time in America”, enthusiastically uses Hedy’s jewels for his protagonists. Rudy and Consuelo Crespi fell in love with her creations and decided to make her known in the United States. Hedy’s jewels conquer New York’s Upper Side.

A real
story of love
doesn’t end.

Hedy and her daughter Francesca continue together to transform their boutique into a curiosity and cozy living room where it is pleasant to sit with a glass of champagne. It is in this boutique that the third generation, Livia, Francesca’s young daughter, has come to continue the tradition with her pret-à-porter line, SELITI By HEDY MARTINELLI, with jewels of great character that enhance the beauty and creativity of the family.

Three women
one form of art

A story of love and fantasy lasting more than fifty years this is the story of the jewelry designer Hedy Martinelli. A story that began between Belgrade and Zagreb up to an “art workshop” of precious antique jewels in Italy. Hedy, in Rome opens an Art Decò jewelry boutique in 1975, where her imagination plays and re-creates, in accordance with international trends and with the desires of the “new” Italian woman. By now the sleeves of dresses have shortened, so her bracelets are born for a strong woman, a woman who works. Women’s lifestyle and habits have also changed. Hedy assembles different materials: steel and gold, iron, platinum and silver. Each piece is strictly made by hand, unique and one of a kind. She loves colors and luxury and this combination is the basis of her business. All the Travels around the world this is her first inspiration, and she collects everything: shoe buckles and boxes with precious details.

In the 70s, 80s, Rome enjoyed a period of great culture and wealth, in the Hedy Martinelli boutique you can meet an international clientele, Marcello Mastroianni gives jewelry to Deneuve Anita Eckberg wears her bracelets. “Once” says Hedy: “Diane Vreeland, the director of the Metropolitan comes to me, to go up to the show room there are stairs, she is injured, she can’t go up, I have to go down and show her my latest creations on the stairs”. The new showroom is in Via Fontanella Borghese 62, in the heart of Rome. By now the difference between evening and daytime jewelry has become more subtle, but the tendency to create pieces that enhance the personality of the wearer is stronger. Its colliers illuminate the necks of the models who show for Gianfranco Ferrè, Versace, Armani and Capucci. Sergio Leone, for the film “Once Upon a Time in America”, enthusiastically uses Hedy’s jewels for his protagonists. Rudy and Consuelo Crespi fell in love with her creations and decided to make her known in the United States. Hedy’s jewels conquer New York’s Upper Side.

A real
story of love
doesn’t end.

Hedy and her daughter Francesca continue together to transform their boutique into a curiosity and cozy living room where it is pleasant to sit with a glass of champagne. It is in this boutique that the third generation, Livia, Francesca’s young daughter, has come to continue the tradition with her pret-à-porter line, SELITI By HEDY MARTINELLI, with jewels of great character that enhance the beauty and creativity of the family.